Privacy & Cookie Policy

Last updated: 28 October 2026

This privacy notice explains how Town and Country Pest Control Limited collects and uses personal information when you visit this website, get in touch with us, or use our services. We keep it simple: we only collect what we need to deal with your enquiry and carry out our work, and we never sell your information.

Who we are

Town and Country Pest Control Limited (“Town & Country Pest Control”, “we”, “us”) is the data controller for the personal information described in this notice.

• Registered in England and Wales, company number 16926410
• Registered office: 22 Hillside Road, Cheddleton, Leek, Staffordshire ST13 7JQ
• Email: [email protected]
• Telephone: 0800 999 7378 or 07971 571 171

If you have any questions about this notice or how we handle your information, please contact us using the details above.

What information we collect

When you contact us by phone, through our website forms, by email, by WhatsApp or through Google (including Google Local Services Ads), we collect the details you give us. This is usually your name, phone number, email address, postcode or address, and information about the pest problem you need help with.

When we carry out work for you we keep records of the job, such as the property address, survey notes, treatments used, follow-up visits, quotes, invoices and payments. For commercial customers we also keep contract and site details and the names of people we deal with.

When you use our website we collect technical information such as your IP address, browser and device type, and the pages you visit. Analytics and advertising information is only collected if you agree to it in our cookie banner (see “Cookies” below).

How we use your information and our lawful basis

• To reply to your enquiry and arrange a survey or quote: because you have asked us to (steps before entering into a contract) and our legitimate interest in responding to people who contact us.
• To carry out pest control work and manage contracts: to perform our contract with you.
• To keep accounting and tax records: to comply with our legal obligations.
• To keep records of treatments carried out: to meet industry and legal requirements for the safe use of pest control products, and our legitimate interest in being able to show what work was done.
• To understand how our website is used and measure our advertising: only with your consent, which you can withdraw at any time.

We don’t use your information for automated decision-making or profiling, and we won’t send you marketing unless you have asked us to.

Who we share your information with

We never sell your personal information. We only share it with trusted service providers who help us run our business, and only as far as they need it:

• Google: we use Gmail for email, Google Analytics and Google Ads to measure our website and advertising (only with your consent), Google Maps on some pages, and Google Local Services Ads. If you contact us through a Google Local Services ad, Google shares your details with us and may record calls in line with its own privacy policy.
• Our website host and website developer (Studio Alex Ltd), who maintain the website and may have access to form submissions in order to keep it running securely.
• WhatsApp (Meta), if you choose to message us on WhatsApp.
• Our accountant, for bookkeeping and tax purposes.

We may also share information where the law requires us to, for example with HMRC or the police.

Transfers outside the UK

Some of our service providers, such as Google and Meta, may process information outside the UK, including in the United States. Where this happens, they use legal safeguards approved under UK data protection law, such as the UK International Data Transfer Addendum or the UK–US Data Bridge.

How long we keep your information

• Enquiries that don’t lead to work: up to 12 months, then deleted.
• Customer, job and treatment records, quotes and invoices: 6 years after the work is completed, to meet tax and legal requirements.
• Records of your cookie choices: 1 year.
• Website analytics data: in line with our Google Analytics settings, and no longer than 14 months.

Cookies

When you first visit, a banner asks whether you’re happy for us to use optional cookies. You can accept all, reject all or choose by category, and optional cookies are only set after you agree. You can change your choice at any time using the cookie icon in the bottom-left corner of every page.

• Essential: needed for the site to work and to remember your cookie choice (for example cookieadmin_consent). These can’t be switched off.
• Analytics: Google Analytics (_ga, _ga_*) helps us understand which pages people visit and how they find us. Only set if you accept analytics cookies.
• Advertising: Google Ads (_gcl_au) helps us measure enquiries that come from our adverts. Only set if you accept advertising cookies.

We use Google Consent Mode, so if you reject cookies Google only receives basic, cookieless signals without identifying cookies. Some pages include content from other services, such as Google Maps, Google reviews and WhatsApp chat, which may set their own cookies when you interact with them. You can also block or delete cookies in your browser settings, although blocking essential cookies may stop parts of the site working properly.

How we protect your information

Our website uses an encrypted (HTTPS) connection, access to our systems is limited to people who need it, and we use reputable providers with appropriate security measures. No system is completely secure, but we take reasonable steps to protect your information.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is wrong or incomplete;
• ask us to delete your information, where we don’t need to keep it;
• ask us to restrict or stop using your information in certain circumstances, or object to us using it on the basis of our legitimate interests;
• ask for your information in a format you can take elsewhere (data portability), where this applies;
• withdraw your consent at any time, where we rely on consent (for example cookies), without affecting anything we did before you withdrew it.

To use any of these rights, contact us at [email protected] or on 0800 999 7378. We will respond within one month. There is normally no charge.

Complaints

If you’re unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this notice

We may update this notice from time to time, for example if we change the services we use. The date at the top shows when it was last updated.